lego movie
8\92022
l/o to understand the narrative and characters in the lego movie
harry potter
lego ninjago
super man\greenlanteren
kobe
batman
wonder-woman
Gandalf
star wars
1.Emmet (Chris Pratt), an ordinary LEGO figurine who always follows the rules, is mistakenly identified as the Special -- an extraordinary being and the key to saving the world. He finds himself drafted into a fellowship of strangers who are on a mission to stop an evil tyrant's (Will Ferrell) plans to conquer the world. Unfortunately for Emmet, he is hopelessly -- and hilariously -- unprepared for such a task, but he'll give it his all nonetheless.
the main themes of the movie are teamwork and be creative to belive in your self and others
3 will arnet batman
chris prat batman
will ferall lord business
Elizabeth banks Lucy wyldstyle
morgan freeman virtrius
thursday 15th september 2022
industry research
l\o to research the process companies and regulators behind the fil industry
1 production in the film industry is
Production: The production stage, also known as principal photography, is when shooting begins. During this short timeframe, additional crew will be hired—like a script supervisor to check for script continuity while filming, and a property master to acquire and oversee any of your film's props
distribution in film is Film distribution is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor
exhibition is
2 conglomerate in film is
A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, theme parks, or the Internet.
3 regulates in film in the uk are
The BBFC is responsible for classifying films that have a cinema and DVD release. The BBFC uses published Classification Guidelines for certain age ranges, ensuring that the content of the film is age appropriate and that children or young people do not see films that are unsuitable for them.
4 pg rating
5 the video council standards
6 4 and older
7 warner bro animation
8 phil lord and Chris miller
9 tt fusion
10 warner bros
11 the advertising standards authority
Thursday 22nd september
l\o to research the process companies and regulators behind the film industry
regulators
regulators do one of the 2 things
giving something a age rating or ensures the products are acceptable
There are lots of fight sequences in which the good characters take on various baddies, including Lego robots and Lego skeletons. The Lego figures kick and punch at each other, while leaping around in fantastical style. Very few of the blows are clearly seen to land and all the action involves toy figures rather than humans. Occasionally the heads of the Lego figures pop off during fights, and one character's head is knocked off by a flying coin but continues to talk to his friends. Other sequences have science fiction space ships and robots shooting laser beams at others, causing explosions and crashes. No one is seen to get hurt and the fact that all the fighting involves animated toy figures means that the fantasy nature of the violence is very clear.
1) why is it important for film regulation to exist
its important because it protects children and vulnerable adults
2 some people might be against film regulation because if someone below the age of the rating they might not be able to watch even if they really want to
3the BBFC used to be called the British board of film censors it has been changed because some people thought it may be censored out
narrative theory
1 a mixture of the genres
comedy romance action fantasy
2 it intimates the matrix
3 hyper reality
equilibrium -emmet wakes and goes gets a coffee
disruption something happens (usually caused by film main antagonist) to disrupt normal life
recognition of disruption goes
to lord business and asks what is wrong
attempt to solve goes and gets rid of bad guys powers
thursday 29th september 2022
the hero emmet
the villain lord business
the donor is the kid
the helper wildstyle
princess the wildstyle
the dispatcher virturis
the princess virtuis
the false hero is batman
vertical integration is acquiring or developing one or more parts of a company's production
it helps increase profit because you dont have to gives to other companys
it helps because you dont have to wait for other companys or rely them
thursday 4th October 2022
l\o to identify the target audience using demographics and psychographics
targets family audience made up of three parts
young kids whop play with lego
teenagers are the most go to the cinema
the lego movie is aimed at anyone really all ages it has lots of things for children like being creativeand stuff it has stuff for teenagers like the hummer and the characters and adults it has stuff and throwback characters like the spaceship and the humor is aimed at adults
guardian
1 the building blocks of success are common theme that a brand will create it wii be useful or entertaining that would be aimed at a consumer the content can be pretty much anything as long as it fits the brand even if its not strictly related
2 there aren't any rules its your imagination the company brought people in to create a genuine funny clever
3 it creates nostalgia for the a veiwer and they may rewatch it later on even showing it to younger relatives or younger people
zesty
people say lego movie has heart becuae the lego movie has a lot of emotions in it
they make the film enjoyable and not just about lego
tent pole production
a program or film that surports the finical performance of a film studio or televison network
a tent pole production is a film pretty much made to make money from it and helps little projects
Thursday 13th October 2022
marketing
lo\ to explore marketing and promotion of the lego movie to link the methods used to target the audience
adverts
newspaper
the side of buses
macdonalds happy meal
clothes
toys
mugs\cups
lego sets
top trumps
every week in January 2014 they would post a new poster of character
leo stores scheduled linked event
free accessory packs available in store after building
video game realsed on February 4th\
macdonalds released collectables of 3d cups
horiztaial integration
horizontal intergration would help
in dancing of ice at 7;27 on sunday 9 febuary 2014 five days before the film was realised a whole advert of lego was made ITV made a world first ad break
big british brands like british heart foundation confused,com and BT
they made it bearable and enjoyable rather than you just wanting to skip or get up and leave that made the idea of it sucessful
Thursday 3rd November 2022
the lego movie trailer
lo\ to evaluate the methods used to market the lego movie to link the methods to target audience
1 the logo is lego because its the lego movie
2 because of the reputation of warner bros would make you
equilibrium on the sofa
disruption wydlestyle gets emmet
recognition of disruption lord business after him
attempts to solve disruption emmet try to get rid of lord business
new equiblium
1. so the trailers still hides a lot of the movie
2 so the child dosent get bored and sill watches it
camarea work
1 there was close up; shots because there a familiar faces characters like bat man
2 it creates a sort of imagination and shows its not just one place
3 to show that a main character\side characters
sounds
1 its used to convey a sense of narrative with by how they act
2 its very action pact and exciting
3so the movie is not complete silent and has some background noise
editing
1there is no gap because people are not waiting for the next part
2 it appeals to adults
3 more interesting and not boring
mise en scene
1to make it more action like
2
thursday 10th november 2022
explain how the lego movie trailer uses two elements of media language to target different audiences
One element used in the Lego Movie trailer is explosions and actions scenes. They use lots of action scenes and they use lots of actions scenes and clips to attract attention of a older audience. Element two is sounds they use guns fired and lasers and car and screaming and all of this it would also attract a older audience.
LEGO MOVIE VIDEO GAME
lo\ to explain how vertical integration benefits comapines to analyses using uses and gratification theory
the game developer
1tt games tt fusion travellers tales
2who is the game publisher
tt games
3when was it realesd
2014 7th febuary
4 adventure action
5i os microsoft ps nintendo
6 multiplayer
1 harrypotter
2 star wars
3 marvel
4 sonic
5 spiderman
simulations release benefit
profit
familiarity
extended pleasure of the film
cross promotion
Personal identity helps us consider who we are what ideas and values we identify with
information new information we want to know or take pleasure in knowing
entertains offers distraction from the word
social interaction we find things we can share and discuss with others
entertainmet because if your bored you can play or if you like completing games then you can it offers 90 charaters to use the lego movie game has lots to and is fun and entertaining
Thursday 17th november 2022
poster campaign
lo\ to analyse the repensations on the poster campaign
denotations: there is grey clouded sky a building on fire debris falling a muscular man stood in all black with a cape
connotations: the connotations are the burning building suggests action explosions and fighting
meanings - the meanings are grey sky could mean dark smoke in the air
explosions-the background fire on the building the building destroyed
debris the debris in the background is falling from the building be destroyed
batman: bat man in the poster he kills and saves gotham city
he wears all black with a mask and cape he dresses as A bat
context: the colour palate is bright colourful colours which suggests its a colourful creative game for
children
logo: the logo is big and blocky given us blocky givens us a idea what the games like
This also would attract children
font The font is a typical lego font which is commonly used because its commonly used
Image Lord business is the bad guy emmet is the good guy by the facial expressions it suggests how we need to be game and who is bad and good.
Thursday 24th november 2022
in the LM poster they have an image of Wonder women on the far left of the poster
This would appeal to a few ages as Wonder women would a nostalgic character to some she is a super hero character from the dc comics they would remember her from these comics and movies and seeing in the poster would tease these fans into watching the movie.
In the LM movie poster they have an image of batman at the left mid of the poster this character would appeal to teenagers and adults as hes part of the dc comics and that franchise they would remember reading comics and action figures of batman growing up which would want them to see batman and is role in the movie.
In the lm movie poster they have explosions and fire and total chaos this would attract teenagers mainly boys and the explosions in the back suggest there will be moderate violence in the move and this would attract people into watching it.
Thursday 1st December 2022
LO/to the representations throughout the Lego Movie promotional campaign
dirt
Thursday 8th December 2022
LO/to the representations throughout the Lego Movie promotional campaign
the wrinkles on lord business face says he is about middle aged but virtuous he has wrinkles and he has grey hair that could suggest that hes older he aslo moves slower than others Emmet and wyldstyle havent got wrinkles and move and run around wich suggests they are young
the way virtrivus looks in the poster he supports the stereotypical old aged man but he aslo challenges it by him running keeping up with the younger characters
thursday 5 January
put it all together
lo\to explore exam style questions and how to answer them effectively
film bbfc
tv radio ofcom
advertising
The Advertising Standards Authority
magazines and newspapers ispo
video games
gra
Thursday 19th January 2023
lo to review and reflect on the unit assessments and set personnel targets
questions
for q6 i need to know basic of the movie
question 7 i need to explain each reason fully
question 8 i need to read the question properly
question 9 i need to read the question and explain my answer
question 8 is the one i need to revise and fully explain on question8
explain how the lego movie promotional campaign targeted range of audiences
the lego movie targeted a range of audiences by the promoton of the movie by releasing posters of the characters realise posters of characters of the characters would reach a range of audiences because the characters are old young and the characters could make you feel relatable like emmet being a average day construction worker and wyldstyle being gothic more teenage and lord business being a older charter they also have dc super heros wich teenagers and adults they also have older characters to target the older generation like benny the spaceman wich adults would know they have characters for young kids like unikitty all of these charters target range of audiences they also have a video game for older people the production of the lego movie have done this to target all ages and a wider range of audiences and is a family friendly movie and game
Tuesday 5th december 2023
lego revison ppe
film bbfc
tv n radio of com
advertising asa
magazines and news papaers impress
video games vsc video standards council
lego audience
young kids who play with lego
parents of those kids who used to play with lego
young cinema goers
uses and gratifications
personal identity- relate to a character ann linking to the characters
information- new characters and worlds
entertaining - humorous
social interaction- card game video game
film poster
iconography
explosion
scifi flying ships
city
comedy emmets scared batman and wildstyle determined
big tall buildings
police helicopters action adventure
genre
intertextuality -batman
character posters
stereotype
lord b+v= old wrinkles,serious,shouting
emmet-stupid worker manual negative stereotype about men and boys not intelligent
wildstyle= feminine=makeup+hair clothes+action break stereotypes black tracksuits +fights
videogame trailer
explosion in the wild west
train derailed
moved to the city
upbeat fun
batman
90 characters
loads of worlds
unkitty
humer
shooting
more humour with the main character
british heart foundation
bt wifi
confused.com
premier inn
Tuesday 7th may 2024
do now
film - bbfc
tv and radio - off com
advertising -asa
magazines newspapers - ipso and impress
video games -vsc video standards council
lego movie target audience young kids
teenagers
adults
family audience
uses and gratifications
PIES
personal identity- some audiences may identify with certain figures
information-we often watch movies and play games to gain information
entertainment- enjoyment of escaping from the real world
social interaction - talk to friends and family about it play games together
poster
genre- action fantasy sci-fi
intertextuality- famous characters
media language
print poster outfits
colour palette
moving image mise en scene
sound
editing
camera
video game
fast paced
variety of characters
comedy
famous faces
chaos
lego movie trailer
narrative
the trailer uses two elements of media language by
sound
editing
camera
tv advert
1. the marketing campaign was to present the lego movie but they done multiple adverts of lego to represent its realise
2. this would attract the audience because they played it at 6 o'clock wich is the typical time for a family to be sat watching tv
3. it broke boundaries by having a whole advert out of lego this has not been done since
4. the tv ad would've marketed to movie by having people engage with the ad it would've been something different not just the typical adverts you'd usually see
5.the remade ads helped because no one had ever done this before and would've been unique
6.
Some good notes so far Alex. Please can you either include the questions from the slides on my blog or write them into your answers.
ReplyDeleteTHEORY & AUDIENCE: good notes
ReplyDeleteMARKETING CAMPAIGN: clearly understood
VIDEO GAME Q: good solid answer
GAME COVER ANALYSIS:
You didn't do this as an analysis - you needed to do this in full sentences
POSTER ANALYSIS [10]: excellent!
WWW:you've correctly explained three elements and their appeal
EBI: you used the terms CONNOTES/CONNOTATIONS